SEO AND TECHNOLOGY

SEO AND TECHNOLOGY

Links are a large part of the Web experience and are important to websites. Search engines can determine a lot about a site based on looking at links. Search engine spiders look at both the site itself as well as the links within sites. Why do they do this? Isn’t looking at the contents of the site enough to determine how good the site is and how the site should be ranked?

Links serve two purposes online. First, they quickly and easily link users to different and useful information based on topic. Users can choose to click on links if they want to in order to find out more information. On the other hand, links act as a popularity index of all sites online. Take, for example, a very popular online site like Google, Yahoo!, or Amazon. Each of these sites has millions of daily visitors from all around the world. Imagine the number of links to these pages that exists. The more popular a site, the more links there will be to that site on other sites.

Part of Google’s page ranking system depends on the number of links to a page. In general, the more links to a page, the more popular the page is and thus the higher the page rank is. The fewer links, the lower the rating. There are some exceptions to that rule. For example, linking to known deceptive or spam pages, pages that have been banned by search engines, can cause a decrease in page rank. If these pages link to a website, that can also decrease ranking. For more on this subject, see the section on “Black Hat SEO.”

The temptation for website owners becomes to find places to link to their site in order to increase ranking. There are several services that offer to increase a site’s page rank by including links to the page on so-called “link farm” pages. These pages exist only to display links for the purpose of increasing page rank. Link farms are not for visitors, which is why these pages are often problematic for search engines. Being linked in a link farm can cause a site to lose rank, despite the original intention to do otherwise. Over time, websites can find legitimate sites that are willing to link to their site, which will, over time, increase the site’s rank.

Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is SEO firm based out in New Delhi, India.

Posted on June 15, 2007 at 4:26 pm by admin · Permalink
In: Technology · Tagged with: ,

6 Responses

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  1. Written by maxim877
    on June 15, 2007 at 4:42 pm
    Permalink

    This is the? worst song ive ever heard…..

  2. Written by Flashman
    on June 15, 2007 at 5:24 pm
    Permalink

    Submit to Digg and Delicious for more traffic, however Searchles and many of the other 2nd tier social networks save everything and get it all indexed in Google and Yahoo! so there is much more value to improve SEO rankings from the 2nd tier social networks.

  3. Written by ub_walt
    on June 15, 2007 at 5:57 pm
    Permalink

    I attended the Search Engine Strategies conferences a number of times and I really find they are the most useful, and have the most industry leaders. The information provided at the conference is great for newbies, and has advanced SEM techniques as well.

    The next one is in December in Chicago:

  4. Written by OLEQUESIQUESI
    on June 15, 2007 at 6:00 pm
    Permalink

    50 centi feat justin timberlake best

  5. Written by Cekker Kwann
    on June 17, 2007 at 3:25 am
    Permalink

    All the answers i have seen so far, all say the same thing.

    Using a blog service with a good reputation helps.

    Making sure your site feed is subscribed to on all the major search engines.

    making sure your keywords don't have too much competition, but have good search numbers. (Try the Market Samurai keyword search tool, its free)

    Don't be spammy

    build your traffic slowly and steadily, spikes are okay, but focus on your average traffic numbers.

    Ooops, thats too many. I still have one more.

    Its "out of the box" though. Its a course that a friend gave me and it doesn't focus on getting ranked at all. I'm not a guru with it yet so I won't try to teach what I don't fully know. I will tell you that by using this marketing strategy, I get a steady 50-80 new visitors to my site everyday, from this strategy alone!
    http://tr.im/mrktcrs

  6. Written by lewiqe
    on June 18, 2007 at 8:40 am
    Permalink

    nice…but mostly has some shity hip hop lyrics. Like the ‘pop’ thing. It’ s only in the shity songs.Yeah..thumbs down for me, right? Is this democracy? :D

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