Most search engines have two types of listings on SERPs, organic listings and sponsored listings. The difference may not seem dramatic, but these differences are critical to who will actually click on a site.           

Organic Listings are the listings that the search engine finds and produces in the results page. These listings are posted free of charge to the website. The goal of any search engine is to provide a useful surfing experience to their users. After all, search engines are businesses and the search experience is their product. These listings are the bulk of what users see on search engine results pages. Most people, about 70%, will click on an organic listing when using a search engine. This figure can be even higher, depending on the search engine. People tend to trust organic listings more. After all, not all sponsored links relate to exactly what a person is looking for. Organic listings will show all pages related to that specific topic, not just the ones that have something to sell.           

Sponsored listings, on the other hand, are websites which have paid Google for their prominent display on a SERP. Since the majority of search engine users click on organic listings, why would anyone want to pay for a sponsored listing? Consider this: the search for “kittens” yielded 15 million listings. There might be millions of pages that use the same keywords and relate to the same topics. A sponsored link is a way to spread the word about a site and get more visitors, especially if that site is lower down on the search engine’s ranking for a particular keyword.

The confidential data security is considered to be the main support of the modern companies. You can experience various network problems during your work. The organization has to bear great loss of revenue due to network downtime, unauthorized intrusions, and service disruption. Therefore, network security technologies are required for network protection against any theft or misuse of business confidential information or data. It also guards from internet-borne viruses and worms.

With the increase of business requirement and complexity of network, the risk of external and internal attacks increases. Therefore, it is very important to maintain data integrity and protect information assets. The exposure of valuable and confidential data over the web may lead to your data vulnerable and volatile. The attackers or hackers can easily read your confidential data with the help of vulnerable applications. Web security management ensures to protect from any web attacks.

What is Network Security Management Service?

The Network security management service protects the business assets, critical information and prevents new risks to ensure business continuity. The network security elements like firewall and intrusion detection systems are used over the interconnected network. It prevents business internal and external assets from any outside threats. The organization’s complete network is properly designed, managed and tested regularly by the network security management service provider. The network security management is the best practice for handling, transmitting and storing sensitive data.

Why an organization need Network security?

1. Protect your data against internal and external network attacks.
2. Employees can access the data from anywhere at any time with the assurance of private data protection.
3. Make you confident during any data sharing over the network.
4. Network security also prohibits the unauthorized applications from being used.
5. It helps to collaborate and work together with business partners more effectively.
6. Productivity across an organization boosts with an effective network security.
7. It prevents exposure to viruses or malware.

Have not installed network security system yet?

Protecting the business network from any intrusion is the vital aspect of security in the data center. You may undergo the following losses if you have not installed network security system to your organization’s network.

1. If network security system is not installed, external and internal threats can hammer your business’s integrity and continuity of operations.
2. If network and internet connection is not running properly and safely, business can suffer great loss of revenue.
3. Without network security, your data can be easily attack by hackers, viruses and spywares.
4. It can also increase the risk of confidential data leakage.
5. Unauthorized access to your system can even disallow you to access your own resources.
6. Other users on network may maliciously transform your data into unwanted place where you did not intend.

The business owner just needs to understand the benefits of network security programs. You need a network security management service that reliably supports all types of data and act as safeguards to your valuable information assets.

Five Rivers network security management solution ensures flexible and secure network infrastructure for your business. You can find reliable and secure network security management for your business. We have the ability to meet your all network security needs. We also provide 24X7 network security services and meet the multi-dimensional needs of our customers.

Overview

These are the 5 primary security groups that should be considered with any enterprise security model. These include security policy, perimeter, network, transaction and monitoring security. These are all part of any effective company security strategy. Any enterprise network has a perimeter that represents all equipment and circuits that connect to external networks both public and private. The internal network is comprised of all the servers, applications, data, and devices used for company operations. The demilitarized zone (DMZ) represents a location between the internal network and the perimeter comprised of firewalls and public servers. It that allows some access for external users to those network servers and denies traffic that would get to internal servers. That doesn’t mean that all external users will be denied access to internal networks. On the contrary, a proper security strategy specifies who can access what and from where. For instance telecommuters will use VPN concentrators at the perimeter to access Windows and Unix servers. As well business partners could use an Extranet VPN connection for access to the company S/390 Mainframe. Define what security is required at all servers to protect company applications and files. Identify transaction protocols required to secure data as it travels across secure and non-secure network segments. Monitoring activities should then be defined that examine packets in real time as a defensive and pro-active strategy for protecting against internal and external attacks. A recent survey revealed that internal attacks from disgruntled employees and consultants are more prevalent than hacker attacks. Virus detection should then be addressed since allowed sessions could be carrying a virus at the application layer with an e-mail or a file transfer.

Security Policy Document

The security policy document describes various policies for all employees that use the enterprise network. It specifies what an employee is permitted to do and with what resources. The policy includes non-employees as well such as consultants, business partners, clients and terminated employees. In addition security policies are defined for Internet e-mail and virus detection. It defines what cyclical process if any is used for examining and improving security.

Perimeter Security

This describes a first line of defense that external users must deal with before authenticating to the network. It is security for traffic whose source and destination is an external network. Many components are used to secure the perimeter of a network. The assessment reviews all perimeter devices currently utilized. Typical perimeter devices are firewalls, external routers, TACACS servers, RADIUS servers, dial servers, VPN concentrators and modems.

Network Security 

This is defined as all of the server and legacy host security that is implemented for authenticating and authorizing internal and external employees. When a user has been authenticated through perimeter security, it is the security that must be dealt with before starting any applications. The network exists to carry traffic between workstations and network applications. Network applications are implemented on a shared server that could be running an operating system such as Windows, Unix or Mainframe MVS. It is the responsibility of the operating system to store data, respond to requests for data and maintain security for that data. Once a user is authenticated to a Windows domain with a specific user account, they have privileges that have been granted to that account. Such privileges would be to access specific directories at one or many servers, start applications, and administer some or all of the Windows servers. When the user authenticates to the Windows Active Directory Services distributed it is not any specific server. There is tremendous management and availability advantages to that since all accounts are managed from a centralized perspective and security database copies are maintained at various servers across the network. Unix and Mainframe hosts will usually require logon to a specific system, however the network rights could be distributed to many hosts.

·  Network operating system domain authentication and authorization

·  Windows Active Directory Services authentication and authorization

·  Unix and Mainframe host authentication and authorization

·  Application authorization per server

·  File and data authorization

Transaction Security 

Transaction security works from a dynamic perspective. It attempts to secure each session with five primary activities. They are non-repudiation, integrity, authentication, confidentiality and virus detection. Transaction security ensures that session data is secure before being transported across the enterprise or Internet. This is important when dealing with the Internet since data is vulnerable to those that would use the valuable information without permission. E-Commerce employs some industry standards such as SET and SSL, which describe a set of protocols that provide non-repudiation, integrity, authentication and confidentiality. As well virus detection provides transaction security by examining data files for signs of virus infection before they are transported to an internal user or before they are sent across the Internet. The following describes industry standard transaction security protocols.

Non-Repudiation – RSA Digital Signatures 

Integrity – MD5 Route Authentication

Authentication – Digital Certificates 

Confidentiality – IPSec/IKE/3DES

Virus Detection  – McAfee/Norton Antivirus Software

Monitoring Security

Monitoring network traffic for security attacks, vulnerabilities and unusual events is essential for any security strategy. This assessment identifies what strategies and applications are being employed. The following is a list that describes some typical monitoring solutions. Intrusion detection sensors are available for monitoring real time traffic as it arrives at your perimeter. IBM Internet Security Scanner is an excellent vulnerability assessment testing tool that should be considered for your organization. Syslog server messaging is a standard Unix program found at many companies that writes security events to a log file for examination. It is important to have audit trails to record network changes and assist with isolating security issues. Big companies that utilize a lot of analog dial lines for modems sometimes employ dial scanners to determine open lines that could be exploited by security hackers. Facilities security is typical badge access to equipment and servers that host mission critical data. Badge access systems record the date time that each specific employee entered the telecom room and left. Cameras sometimes record what specific activities were conducted as well.

Intrusion Prevention Sensors (IPS)

Cisco markets intrusion prevention sensors (IPS) to enterprise clients for improving the security posture of the company network. Cisco IPS 4200 series utilize sensors at strategic locations on the inside and outside network protecting switches, routers and servers from hackers. IPS sensors will examine network traffic real time or inline, comparing packets with pre-defined signatures. If the sensor detects suspicious behavior it will send an alarm, drop the packet and take some evasive action to counter the attack. The IPS sensor can be deployed inline IPS, IDS where traffic doesn’t flow through device or a hybrid device. Most sensors inside the data center network will be designated IPS mode with its dynamic security features thwarting attacks as soon as they occur. Note that IOS intrusion prevention software is available today with routers as an option.

Vulnerability Assessment Testing (VAST)

IBM Internet Security Scanner (ISS) is a vulnerability assessment scanner focused on enterprise customers for assessing network vulnerabilities from an external and internal perspective. The software runs on agents and scans various network devices and servers for known security holes and potential vulnerabilities. The process is comprised of network discovery, data collection, analysis and reports. Data is collected from routers, switches, servers, firewalls, workstations, operating systems and network services. Potential vulnerabilities are verified through non-destructive testing and recommendations made for correcting any security problems. There is a reporting facility available with the scanner that presents the information findings to company staff.

Syslog Server Messaging

Cisco IOS has a Unix program called Syslog that reports on a variety of device activities and error conditions. Most routers and switches generate Syslog messages, which are sent to a designated Unix workstation for review. If your Network Management Console (NMS) is using the Windows platform, there are utilities that allow viewing of log files and sending Syslog files between a Unix and Windows NMS.

Network Planning and Design Guide is available at Amazon.com and eBookmall.com

Shaun Hummel is an author of various technical books and has a web site focused on information technology job search solutions and certifications.

http://www.networkjobsolutions.com